A graphic design company GraphicSprings conducted a survey on rebranding Santa to make him more modern. Because God forbid anything remains traditional in today’s society.
According to CBS Pittsburgh, the survey polled approximately 400 people from the United States and the United Kingdom. Then, 4,000 people voted on the most popular version of the Santa they designed from the survey.
“Modern Santa” has tattoos, a stylishly-trimmed beard, skinny jeans, sneakers, and a hoverboard. He’s tech-savvy and looks like he could easily feature in GQ magazine.
Respondents said they would modernize Santa by ditching his iconic suit with some skinny jeans, trainers, have tattoos, and a hoverboard. However, it was taken a step further, away from the silly suggestions, and into the debate of gender.
A new survey found that over 27 percent of people asked would rebrand Santa Claus as a woman or gender-neutral.
Apparently, this is not a new concept. Back in 2017, Dr. Michael Ungar Ph.D. wrote on the subject:
“Researchers like David Sinardet and Dimitri Mortelmans have shown that when it comes to exchanging gifts and keeping our kinship network strong, it’s women more than men who do the work. In my culture, at least, women still take more responsibility for gift selection and gift-giving. Indeed, if we trust the science, then the jolly red-suited Santa that we love has to be a woman. No two ways about it. Men just aren’t as likely to find the same meaning from wrapping presents.”
“I propose we redefine Santa. Let’s look beyond the gendered stereotypes. Let’s, for a moment, ignore the presents and see instead the generosity. Let’s see Santa as a celebration of character strengths, such as perseverance, empathy, emotional attunement, thoughtfulness, courage, organizational skills, problem-solving, and kindness. The list is long. Around my house, the person that embodies these values most at this time of year is my partner. And so the Santa suit is hers, he added.”
So, on one hand, we have one side who thinks that Santa is a woman because men are terrible gift-givers. On the other, is the same crazy push to neutralize all that is masculine-not that I have ever thought of Santa as overly-masculine before.
What say you? Does Santa really need to change? Is nothing sacred? Let us know your thoughts in the comments below.