The Washington Post dropped some serious dinero to run a pro- mainstream media ad during the Superbowl.
After Trump shed the game some attention the game stands a better chance of having a decent viewer turnout and the news giant is taking the opportunity to try an win the public’s approval for mainstream journalists everywhere.
The Washington Post will debut its first Super Bowl commercial — a message underscoring the importance of newsgathering and the dangers journalists can face — during Sunday’s game between the New England Patriots and the Los Angeles Rams. The 60-second spot, narrated by actor Tom Hanks, will air in the fourth quarter of the game, shortly before the two-minute warning.
The commercial, produced in partnership with Mark Woollen and Associates, shows scenes from major news events from World War II through the present day. Hanks’s narration describes the role of journalists as eyewitnesses and gatherers of fact, as well as the profession’s larger importance to society. The commercial ends with The Washington Post’s logo and its slogan, “Democracy Dies in Darkness.”
The commercial shows several slain and missing journalists affiliated with The Post and other publications, according to a description in Saturday’s newspaper. The company has not to this point released the ad for public viewing ahead of the game. The Post story said it will publish the commercial on its website and social media channels after the game.
According to Tanya Dua of Business Insider, a 30-second spot will run in the neighborhood of $5 million, which is the same price range that advertisers had to dole out a year ago after years of upward climb.
While the Washington Post hasn’t published just how much they’ve spent pushing this politically motivated ad, it’s pretty clear the price tag was sky high. Don’t get me wrong, there are great journalists out there who have risked everything to bring out the truth but in today’s climate, it seems like everything either gets twisted or censored by the left.