Does it seem like companies are desperately trying to show they’re “woke”? Joe Rogan certainly thinks so. This week, he torched Anheuser-Busch for their new pro-America commercial that they released in the wake of much-deserved backlash over their paid marketing engagement with transgender influence Dylan Mulvaney.
The commercial featured one of the Budweiser Clydesdales running through America as the narrator said platitudes meant to appeal to a more conservative audience.
“You gotta watch this bud light commercial, this new Bud Light commercial,” Rogan said. “It’s the dumbest pro America rah-rah. It’s so stupid and cliche, it f***ing, it hurts my feelings, it’s so dumb. Listen to this, this is a company in deep s***, bro. They make things like this, look you got the prairies, the ocean, you got a Clydesdale running down the street.”
Rogan wasn’t impressed. He laughed at the commercial and said, “Shut the f*** up! Shut the f*** up! Now I hate you more!” He then went on to mock Mulvaney, saying, “Day 368 of womanhood!”
He was incredulous that the company would think releasing such a commercial would be a good idea. “Like, what are you doing? What is that?” he asked. “Well, the problem is, if you let CEOs talk about stuff like that, and give their opinions about stuff like that, then everybody knows who you are. So you can’t just make this commercial. Like where’s this coming from?”
Rogan concluded, “Was this AI generated? That’s probably a Chat GPT 4.0 version of the perfect American commercial. That’s really what it is. That s*** didn’t have nothing to do with drinking Bud Light either, by the way. That made me want to move to Montana.”
Joe Rogan and Jim Breuer torch Anheuser-Busch's "pro-America" response ad to the Dylan Mulvaney debacle.pic.twitter.com/N9wFSz2OtK
— Citizen Free Press (@CitizenFreePres) April 24, 2023
It’s clear that Joe Rogan has no time for Anheuser-Busch’s attempts at virtue signaling. Companies should take a lesson from this: if you’re going to try to be “woke”, make sure it’s genuine and well-thought-out. Otherwise, you risk alienating your customers and creating a bigger mess than you started with.